Bershka’s new Lisbon stores at Vasco da Gama translate the brand’s evolving retail language into two complementary spatial expressions shaped by the “Module-Model” concept. The 310 m² main store blends walnut, satin steel and warm neutrals into a contemporary, subtly preppy environment that articulates distinct universes for Woman and Man. Opposite it, a 100 m² space embraces an urban, youthful attitude through glossy surfaces, expressive color and experimental textures. Both interiors are choreographed by a repeatable display module that generates rhythm, adaptability and visual continuity, enriched by bespoke furniture and a custom luminaire designed specifically for Lisbon. Together, they reaffirm Bershka’s commitment to modular, experience-led retail architecture in collaboration with El Departamento.