Plans
Description
On Madrid’s Fuencarral Street, Fake Gods’ first store reimagines the Garden of Eden for streetwear. Glass vitrines containing mannequins function as museum exhibits surrounded by contained vegetation, while neoclassical orange columns provide structural and visual contrast. The acrylic facade features the brand's backlit logo above a stone-and-plant garden arrangement. Inside, corporate cyan blue defines the main circulation path, enhanced by strategic lighting that creates an immersive atmosphere. Stainless steel and acrylic surfaces multiply reflections and dissolve spatial boundaries, while the ceiling treatment suggests infinite sky above continuous flooring. A central steel table displays key pieces, and velvet sofas arranged stadium-style create a VIP zone decorated with vintage football photography. The space succeeds as both retail environment and brand statement, merging digital origins with physical presence through technological materials and millimetric precision.
Project Details
| Completed | Phase |
|---|---|
| 72 Fuencarral Street, Madrid | Location |
| 90 sqm | Surface area |
| Alberto Eltini, Marina Martín, Daniela Guzmán, Natalia G. Fenollar, Carmen López, Antonio Ibáñez | Team |
| Nula, Ceilica, Ilumisa, Deco & You | Collaborators |
| Miguel Fernández-Galiano | Photography |