Plans
Description
El Departamento has envisioned a theatrical, dreamlike space inspired by the cinematic universe of David Lynch. The store is conceived as an evening where the boundaries between reality and imagination blur, challenging the traditional retail model with a clear premise: if you're shopping for a party dress, why shouldn't the celebration begin the moment you step inside?
True to their creative and multidisciplinary research approach, El
Departamento co-founders Alberto Eltini and Marina Martín establish a
profound dialogue between interior architecture and the seventh art. Drawing
inspiration from the theatrical and dreamlike aesthetic of David Lynch’s
Mulholland Drive, the space is envisioned as a surreal party. Based on the
premise that for a guest-dress brand, the celebration should start the very
moment of purchase, the studio has articulated a hypnotic space defined by
chiaroscuro. A direct nod to the film greets visitors upon arrival: a retro metallic
wall phone acts as a gateway to this unique universe, anticipating the brand's
manifesto displayed in a neon sign: “Good girls go to heaven, bad girls go to
Lady Pipa”.
Project Details
| Completed | Phase |
|---|---|
| Calle Lagasca, 33 | 28001 Madrid, Spain | Location |
| Nula Studio | Contractor |
| Nula Studio, Kimak | Furniture Fabrication |
| RCR Deco, EGE | Flooring |
| HER, Judith San Quintín, Ecotex | Lighting |
| Deco & You, Linum | Textiles |