Plans
Description
Milan's Porta Ticinese gets treated to Nude Project's first international flagship, and our team went full palazzo on the concept. Seven signature elements structure the 98 sqm space: bespoke carpeting defines the premium zone, a central fountain anchors the exhibition area, custom chandeliers spell out the brand initials overhead. The faux coffered ceiling uses suspended plasterboard panels with integrated backlighting, while velvet-framed mirrors reference Italian palace tradition. Three-meter curtains conceal fitting rooms, and imposing steel planters bring the garden inside. Every element connects back to classic Italian luxury codes while serving contemporary streetwear retail. The result feels authentically Milanese without being pastiche—a space that works for both local customers and international visitors. This marks serious international expansion for both the brand and the studio.
Project Details
| Completed | Phase |
|---|---|
| 64 Porta Ticinese Street, Milan | Location |
| 102 sqm | Surface area |
| Alberto Eltini, Marina Martín, Daniela Guzmán, Natalia G. Fenollar, Carmen López, Antonio Ibáñez | Team |
| Ilumisa, Yugo, Deco & You | Collaborators |
| Miguel Fernández-Galiano | Photography |