PJ.Lobster optical-boutique marks a new chapter in the brand’s spatial evolution, introducing its high-tech nature philosophy within a compact 40 sqm setting in Barcelona’s El Born district. Inspired by Eames’s Powers of Ten, the design explores shifts from macro to micro scales, layering textures and materials to create depth and tactility. Materials like stainless steel, mineral stucco, and vegan leather shape a tactile atmosphere that feels both futuristic and organic. A central display island anchors the space, while a softly enclosed optometry room adds intimacy. Built with the eye and body in mind, the store invites visitors into a sensory landscape defined by texturized minimalism—an aesthetic of subtle complexity and quiet precision that mirrors PJ.Lobster’s optical design ethos.
